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Arm & Hammer Laundry Is Presenting Sponsor of the Half-Pint Hootenanny

Families can pick up complimentary samples of Deep Clean Liquid Detergent, available in stain, odor and free and clear formulas.

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By: Lianna Albrizio

Associate Editor

At Stagecoach, the world’s largest country music festival, messes are not just expected—they’re part of the memory. This year, Arm & Hammer Laundry is debuting as the first presenting sponsor of the Half-Pint Hootenanny, the festival’s family destination, from April 24-26. “Stagecoach is where real life shows up at full volume—and real life is unapologetically messy,” said Laurie Kirschner, senior director of marketing at Arm & Hammer. “The Half-Pint Hootenanny captures...

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